Don’t be an American "Idle"


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Don’t be an American “Idle”
How to work at building your pregnancy practice
For a long time, my family has loyally watched American Idol.  We got hooked on the drama and excitement that followed these young talented people through their journey.  If you’ve never seen the show, it’s one “reality” show that was actually somewhat entertaining…in my opinion, anyway.  In case you’re wondering why I’m speaking in the past tense, it’s because we don’t watch the show any more.  I just can’t stand Nicki Minaj.  Sorry, she’s one of those you either like her or you don’t.  I don’t.  That being said, the premise of the show still remains the same and it taught me something very valuable that I use in my own practice on a regular basis and share with all of my coaching clients.  I want to share that with all of my readers as well.
As I was watching past seasons, I noticed a couple of key things. 
  1. The show is not called American “IDLE”. 
 These kids (yes , even though some of them are 26, they are kids to me) work their buns off to get ahead.  They spend hours upon hours in rehearsals, with their voice coaches, their publicists, and their fashion advisors….you name it they are putting in some serious time.  No idleness is allowed if you want to be an idol.
  1. Success doesn’t happen overnight. 
 I looked back on the first season of American Idol and remember Kelly Clarkson.  She was the first winner of the very first season and she is still doing GREAT!!!  She also is on tour, has several albums out, hit singles are everywhere, she consistently tops the charts, she has sung songs for movie soundtracks, was in a movie herself, makes personal appearances on talk shows etc., is on tour……the list can go on and on. 
Then we have Carrie Underwood, a more recent winner, who is doing unbelievable things in the world of country music.  She has won so many awards it’s hard to keep track of them all.  Even though they “made it” in two different music genres, they have a similar road to success and a similar way of maintaining that success.  They workat their success.  You’ll never hear them say “I won and now you have to buy my music”.  No way!!  They are on top of their game.  They apply themselves; they practice their art and promote it to the world. 
Did you get that last line?
They apply themselves; they practice their art and promote it to the world. 
Doc, how about you?  How much do you work?  I don’t mean how many hours a day do you adjust?  I mean how many hours do you spending working on practicing your art, and promoting and growing your pregnancy practice???  It is work, too.  Isn’t it? 
It’s not fun…all of the time.  It’s tedious, it can be boring, tiring and down right uncomfortable, right?  I totally agree.   
But…..if you don’t do it because you don’t like it, don’t have the time, don’t know how, (put your own excuse in here) you won’t grow, period!  No world class athlete got to where they are without doing the WORK.  I am pretty sure our Olympic track team isn’t excited about doing wind sprints or running the stadium stairs, but they do it to better themselves and prepare for the big race. 
Singers and actors also need to put in a lot of effort to succeed in their fields.  Even if someone was “discovered” and became an “overnight success” they have to work to maintain their success….by the way, most overnight successes take years to get discovered. 
So what does this mean to you?  It means you have to work at success.  What could you be doing to build your pregnancy practice right now?
·      Set up an outside talk
·        Child Birth classes
·        Mom’s groups
·        Obstetricians offices
·        Midwives offices
·      Do a screening
·        Baby store
·        Maternity store
·      Introduce yourself to area businesses.
·        Midwives
·        Doulas
·        Ob/Gyns
·        Massage therapists
·        Yoga studios that offer pre-natal yoga
·      Ask for a referral.
·        Other pregnant practice members
·        Midwives
·        Doulas
·        Ob/Gyns
·        Massage therapists
·      Write a press release
·        Send it to all forms of media, like radio and local TV; not just your newspapers
Of course you can do all of this.  Did you notice all of the above cost nothing to do? 
What’s stopping you?  Let’s imagine that your life depended on getting 3 new patients this week and every week for 3 months.   What would you do differently to grow your practice?  I know there are some things you are putting off, doc.  Stop it!  
Do those things now as if your life depended on it, because in the long run…it really does, doesn’t it? 
What would your life look like if you had 3 new patients a week every week?   Try it on for a while.  If it doesn’t work, change it.  If you hate doing it, delegate it.  If it works, do it until it stops working.  And above all, don’t be an American Idle.
Be sure to click this linkto sign up for a free monthly newsletter dedicated to assisting principled chiropractors in building and enhancing a pregnancy care practice.

Want to build, grow and perfect your Pregnancy Practice? Let’s get on a call to discuss your strategy. The first call is on me! Schedule now


Dr. Karen, just wanted to say wow…I’ve learned so much and I’m only into the 2nd module. This is the stuff we need to know in everyday practice! I could listen to you all day long!        ~ Dr. Katie Gelesko Stull

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