Building a Pregnancy NicheFree Strategy SessionPart 4 of 4TestimonialsHave you ever watched an infomercial? These mini-programs are pure marketing genius. Here's what I mean:They ALL list benefits of the product. Sure they mention what this "thing" does, BUT they also…
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You have to be THE solution!
Doctors ask me all of the time when attempting to build a pregnancy practice, "Where do I start?" You start with OWNING the most common complaints that would bring a pregnant woman to your office. THAT's where you start.This four…
Building a Pregnancy Niche (Part 3 of 4)
Building a Pregnancy NicheFree Strategy SessionPart 3 of 4Cross Referral RelationshipsRemember it is far better to market to people who ALSO market to pregnant women, than to simply market to the moms-to-be only. You can reach MANY, MANY more expectant women…
Building a Pregnancy Niche (part 2 of 4)
Building a Pregnancy NicheFree Strategy SessionPart 2 of 4Talk about Benefits NOT FeaturesFirst Of All, You Need To Put Together A Brochure Or A Single Page Of (I like rack cards) Info Of The Service You Offer And Their Benefits.Let’s say…
Building a Pregnancy Niche (Part 1 of 4)
Building a Pregnancy NicheFree Strategy SessionPart 1 of 4Press Releases & FREE AdvertisingRemember newspapers? They seem to be a thing of the past when it comes to a source of news for most people. BUT - press releases can be…
4 Step Framework for Becoming THE Pregnancy Chiropractor in your Town.
Sign up for instant access to the 60 minute webinar and audio download as Dr. Karen shares her 4 Step Framework to becoming THE Pregnancy Chiropractor in your town - not just another one.It's FREE and there's no sales pitch…
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Are you one of MANY prenatal chiropractors or THE prenatal chiropractor in your town?
Over the past 2 months, I have had about 50 phone calls with doctors who want to be pregnancy care doctors. MANY of them already invested a ton of time and money to become a pregnancy care doctor (even certified…
Read More Are you one of MANY prenatal chiropractors or THE prenatal chiropractor in your town?
DC’s in the Delivery Room
By Dr. Karen Gardner , D.C.When the phone rang at 5:30 in the morning on October 12, I knew that Carol had gone into labor. We had been talking several times a day for the past week discussing all of…
Pregnancy Care 101
When I was in chiropractic school I remember the shear terror I felt when I had to adjust my first pregnant woman. I was in 8th quarter. I wasn’t given any information on the special needs of an expectant mother. …
5 neuro complaints of pregnancy
The Five Common Neurological Complaints of PregnancyBy Dr. Karen GardnerFor many years I have helped literally hundreds of pregnant women with everything from breech presentations to carpal tunnel syndrome. I have encountered basically five common neurological complaints that frequent this…